Pentland Brands is a wholly owned subsidiary of Pentland Group, a privately-owned third generation family business. Pentland Brands owns a portfolio of well-known sports, outdoor and fashion brands, which it sells in over 170 countries. Since 1985, the company’s international headquarters have been in Finchley, North London, where it employs 450 people.
“A business that thinks and acts responsibly”
Pentland recognised the potential for improvements at its Finchley-based HQ. when it discovered that most of its office waste ended up in landfill. In 2009, Pentland set an ambitious target: To reduce its levels of waste to landfill by at least 50% by minimising office waste and improving recycling facilities.
Pentland introduced a range of waste prevention and waste management initiatives to help the business reduce its environmental impacts, while also saving money.
‘Think Before You Print’ campaign
Like most offices, paper made up a big proportion of waste at Pentland.
The ‘Think Before You Print’ campaign introduced double sided printing as the default option on all office printers and Pentland changed all of their paper to a single source of environmentally accredited ‘Forest Stewardship Council (FSC)’ paper. This campaign had the direct result of reducing paper usage by 125,000 sheets per quarter. This equates to a staggering 200 boxes of paper per year!
Office copiers and printers
Pentland worked with its supplier to introduce less energy-intensive printers. Print settings were automatically defaulted to black and white, which dramatically reduced the number of colour prints, and in turn, the use of colour print cartridges.
Colour coded recycling system
Only separated clean waste can be recycled, so individual waste bins at people’s desks were removed and replaced with colour coded recycling bins on every floor.
Raising awareness and changing behaviour
Managers recognised the importance of getting all staff involved in waste prevention initiatives, so they implemented the following activities:
- Nominated recycling champions for each floor.
- Held internal competitions for zero contam-ination of recycling.
- Organised environmental awareness days including a Love Food Hate Waste interactive stall and regular ‘D Days’ – (Donate Don’t Dump) giving good quality items to north London charities.
- Held training sessions to inform, motivate, and encourage participation, and prevent contamination in the new recycling scheme.
- Created internal communication materials for the recycling champions to use, such as posters with handy hints about reusing paper, using your own mug instead of a disposable one, and not ordering extra stationery!
Worth the weight
Pentland’s Finchley HQ reduced its waste to landfill by an impressive 70%. This was over and above the initial target of 50%. As a result, the main benefits to the company were:
- Cost savings incurred by recycling more materials rather than sending to landfill, which has reduced money spent on landfill tax.
- Increased staff awareness of environmental issues related to waste minimisation and recycling, bringing a step change in behaviour.
- Pentland Brands is now seen as a business that thinks and acts responsibly, which is important for demonstrating the company’s values to its staff, visiting partners and customers.
A greener future
Pentland is committed to reducing its waste even further, by setting the target of increasing its recycling rate by an extra 20%.
“At Pentland we are as committed to reducing the environmental impacts of our office-based operations as we are to producing responsible products. Our achievements in waste reduction show that a little extra thought from everyone can make a huge difference.”
Andy Rubin, CEO